"Facts and knowledge are not enough to persuade. As a matter of fact they are often obstacles to persuasion.You appeal to passions."
- Bill Bernbach
Showing posts with label bill bernbach. Show all posts
Showing posts with label bill bernbach. Show all posts
Monday, October 29, 2018
on advertising
"Facts and knowledge are not enough to persuade. As a matter of fact they are often obstacles to persuasion.You appeal to passions."
- Bill Bernbach
Monday, December 4, 2017
on advertising
"You don't persuade the people through the intellect; you persuade them through passions ... sitting by yourself and getting an idea is more important than all the technology in the world."
- Bill Bernbach
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