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If you need eyeglasses try Warby Parker. Reasonably priced attractive frames. The very simple process involves photographing your prescription and uploading it, taking a selfie with a credit card under your nose to gauge dimension and waiting a few days for your package to arrive in the mail. There were delivery issues with a recent order but Warby unprompted by me promptly refunded my payment and gave me the specs for free. Earning loyalty is no more complicated than this.

  

Case Study in Quality Service

Maine's L.L. Bean rightly prides itself on surpassing customer expectations. Open 24 hours a day, 365 days per year. There is no time limit or explanation needed on returns. Harvard Business School may still rank them at the top of their customer satisfaction list.

A local contender is K.W. Appliance Plus, who assumed the blame for an order snafu. English is not the first language of the manufacturer, which impaired order clarity. Along with a dismissive rude arrogant attitude, which can accrue from a monopolistic mindset. As their area dealer, K.W. Appliance Plus quickly sorted the problem and in contrast to the indifferent manufacturer exceeded expectations.