persuasive

 

"Selling sand in the desert in a drought."

- James Cassel on selling subpar building products for 50 years.

say nothing, do nothing, be nothing

 

 

"The Art of Persuasion"

on advertising

"Facts and knowledge are not enough to persuade. As a matter of fact they are often obstacles to persuasion.You appeal to passions."
- Bill Bernbach

on advertising

"You don't persuade the people through the intellect; you persuade them through passions ... sitting by yourself and getting an idea is more important than all the technology in the world."
- Bill Bernbach

limbic

"I'm a salesman. I come from a long line of salesmen on my mother's side. I sell ideas, lyrics, melody."
- Bono