Monday, August 30, 2010
shoes
Peter York looks at the development of marketing here:
[In the 1970s] Our reports were more fancy essays, involving intelligent taxonomies, elaborate conceits and a lot of art references. We wouldn’t have called it marketing then because that generic sailed too close to the cheery, cheesy world of promotions, direct mail and what advertising people called below-the-line; in other words, little better than sales.
When I set up in business with a partner, we described what we did as “research-based strategy”, aligning ourselves with the coming world of management consultancy. We chose not to align ourselves with advertising, the more obviously glamorous front end of marketing. Ad-land seemed a bit rackety. I’d learnt my MR trade before I wrote a word of journalism, but it came in handy, especially the taxonomy part – what we called “market segmentation” – when we described people, what they wanted out of life and how it explained their shoes.
Sunday, August 29, 2010
Saturday, August 28, 2010
modus operandi
"Give them pleasure - the same pleasure they have when they wake up from a nightmare."
- Alfred Hitchcock [1899-1980]
Friday, August 27, 2010
Thursday, August 26, 2010
search for enlightenment
"All of modern philosophy consists of unlocking, exhuming and recanting what has been said before."
- V.S. Ramachandran
Monday, August 23, 2010
therapy
PSYCHOLOGIST
Yes. The pressures you feel, and again, I am neither labeling nor judging them, are keeping you from fulfilling your potential -- you're in a rut. So stop the Tom Foolery -- the Shenanigan's, Will.
Sunday, August 22, 2010
improvisation
"Performing with Fred Willard is like following someone in a car who doesn't use turn signals - you never know where you're going."
- Martin Mull
Friday, August 20, 2010
span
"If you live long enough and don't embarrass yourself too much, people will take you sort of seriously."
- Bill Murray
Thursday, August 19, 2010
Wednesday, August 18, 2010
Monday, August 16, 2010
as opposed to theoretically
Jacques-Louis David, The Death of Socrates, 1787
"The great truths we learn experientially."
- Socrates
Sunday, August 15, 2010
macroscope
Prionotus birostratus Richardson, 1844
98% of the world's organisms have yet to be discovered; the other 2% are here.
Saturday, August 14, 2010
Friday, August 13, 2010
terminal dosage
At the peak of his drinking, Graham Chapman [1941-1989] consumed 4 pints of gin per day.
America's fourth President James Madison [1751-1836] drank a pint of whiskey daily and lived to the age of 85.
Thursday, August 12, 2010
paraphrase
"Make sure you visit all human emotions when you're young, because you won't find them at the other end."
- Martin Amis [born 1949] doesn't disagree.
A countervailing perspective here.
Tuesday, August 10, 2010
Sunday, August 8, 2010
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